Customer expectations have shifted and convenience is the one thing consumers expect more than anything else these days. In a time when there’s an app for everything – from getting food delivered to your home and online banking, to a smartwatch that reads the news out loud – it comes as no surprise that consumers expect things to come easy and fast.

The development of mobile devices, social media, and the cloud has led to significant changes in consumer behaviour and expectations. Seeing as many of today’s consumers are increasingly tech-savvy, they expect their interactions with organizations to be digital, intuitive, and convenient.

This also means that consumers nowadays are more likely to closely scrutinize companies and simply not engage with those that fail to meet their expectations in terms of digital experiences. And with a plethora of choices available to consumers across a wide range of products and services, companies need to step up and adapt to these new demands if they wish to stay competitive, attract, and retain customers.


HR: convenience in attracting and retaining talent

A different type of interaction where the same customer expectations apply is in recruitment and onboarding. Candidates nowadays expect a smooth digital interaction with HR departments and hiring managers.

HR departments risk alienating or losing talented candidates if the recruitment process is too cumbersome. This means the old ways of doing things like sending a contract over by mail, printing and signing it physically, and then scanning and sending it back can seriously injure a company’s chance of attracting the right talent in their organization.

Not only does the recruitment process have to be convenient, but it also has to be secure and compliant, because of regulations like the GDPR that have set clear guidelines in how companies need to process personal data. That is why exchanging information via email or paper documents might not be the most secure way of doing so – it is, therefore, essential for HR departments to have clear methods or the right tools in place for processing personal data while also reassuring candidates that their data is being processed responsibly.


HR management systems & HR automation

So what can HR departments do to make sure they can attract and retain talent? Embrace digitalization and HR tools that enable them to automate time-consuming processes and simplify the hiring flow. By automating processes like contract signing and onboarding, HR departments can free up precious time, which they can use instead of meeting candidates and improving the overall recruitment experience. Candidates get the experience they are looking for and HR departments succeed at their job of having talented people join the organization – win, win!

An added benefit is that by digitizing document transactions like contracts and onboarding, companies promote an image of a digital, environmentally-conscious organization. Removing paper-based transactions from the equation does not only save time and money spent on paper, ink, and postage but it also positively impacts the environment, an aspect which many candidates nowadays care strongly about.

Hiring flow with Penneo

The differences between a standard HR hiring flow and a Penneo hiring flow are the automation of time-consuming steps and increased security and compliance. With Penneo, HR departments no longer have to spend time drafting, scanning, and sending the contracts back and forth between the hiring manager and the candidate. All that is taken care of automatically in Penneo. Additionally, all data is securely collected and stored, so GDPR compliance is ensured.


Make convenience part of your core offering

One thing is sure: technology is constantly evolving and companies need to be prepared to deal with the implied customer expectation changes. Things like convenience, ease of use, and cross-device availability will only become more important in the future.

Convenience is already a big part of the customer experience and should always be at the forefront of a company’s strategy and offering – both online and in-person. In a world where time is short and there are so many options available, it takes more than price to beat competitors – companies must look at how they can make their services easily available, fast, and convenient.

At Penneo, we know how difficult and time-consuming manual document transactions can be, and we are constantly working towards making it easier to sign and manage documents online. With Penneo, documents can be signed from any device with just a few clicks. You can keep track of the documents’ status and receive notifications when a document is viewed or signed. Once a document is signed, all involved parties receive a final copy. And you can relax knowing that your documents are stored securely and automatically online.



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