This website, owned and operated by Penneo A/S (hereinafter “Penneo”, “we”, “us”, “our”), uses cookies and similar technologies to improve navigation efficiency, perform analytics, remember website preferences, and generally enhance the user experience on the website. This Cookie Policy explains what cookies are, why we use them, and how to manage cookie preferences on our website.
What are cookies?
Cookies are small text files stored on a visitor’s device when they access a website. These files typically contain alphanumeric data that uniquely identify the device, allowing it to be recognized upon future visits and more.
What are the different types of cookies?
Penneo uses 4 types of cookies:
Essential
Essential cookies are cookies required for the website to function and provide the basic information according to a website visitor’s preferences.
Functional
Functional cookies are used to personalize the browsing experience of a website visitor, by remembering the acceptance or rejection of cookies, as well as language preferences for example.
Marketing and Analytics
Marketing and Analytical cookies are used to measure website traffic and performance. This includes pages visited, time and date of visit and webpage from which the website visitor reached our website. They also allow us to test versions of our website to see which particular features or content website visitors prefer. The cookies only contain anonymised data.
Advertising
Advertising cookies are used to track the website visitor’s online activity across websites and social media platforms. These cookies help deliver tailored targeted advertising and measure the effectiveness of our advertising campaigns. These cookies are also called third-party cookies.
How to manage cookie settings
Website visitors will be asked to set their cookie preferences via the cookie banner. The website visitor can either accept all cookies, accept only essential cookies, or selectively opt-in to specific types of cookies (functional, marketing and analytics, and advertising) by clicking at the bottom of this Cookie policy or by editing the cookie list in the browser’s settings directly.
How long are cookies being stored?
How long a cookie is being stored depends if the cookie is a session or persistent cookie:
- Session cookies: are only stored for the duration of a website visit and are automatically deleted once the session ends (when leaving the website or when connection is interrupted).
- Persistent cookies: remain stored on the website visitor’s device even after closing the browser. They stay active until they reach their expiration date or are manually deleted through browser settings.
What cookies do we use?
| Name | Type | Purpose | Provider |
| tracking-preferences | Necessary | This cookie stores user consent preferences for analytics and tracking scripts. | Penneo |
| wp-wpml_current_language | Functional | Stores the selected language for a multilingual WordPress website. | Penneo |
| _vwo_uuid, _vwo_sn, _vwo_ds, _vwo_consent | Functional | Used to run A/B tests and personalize website content. | Visual Website Optimizer (VWO) |
| _vis_opt_test_cookie, _vis_opt_s, _vis_opt_exp | Functional | Used for running and tracking A/B test experiments. | Visual Website Optimizer (VWO) |
| ar_debug | Functional | A debugging cookie for Arcade embeds. | Penneo |
| CLID, _clsk, _clck, SMT, ANONCHK | Analytics | Used to analyze how users interact with the website. | Microsoft Clarity |
| _ga, _gcl_au, _gid | Analytics | Used for measuring user behavior and website performance. | Google Analytics |
| pardot, visitor_id | Analytics | Tracks visitor activity in Pardot. | Penneo |
| lpv* | Analytics | Pardot Landing Page View tracking. | Penneo |
| _fbp | Advertising | Measures ad performance and targets visitors on Facebook. | Facebook Pixel |
| _uetsid, _uetvid | Advertising | Used for analytics and advertising. | Bing (UET) |
| bcookie, li_gc, lidc | Advertising | Used for social media features, analytics, and advertising. | |
| MUID, MR, SRM_B, SRM_I, SM | Advertising | Used for advertising and tracking. | Microsoft/Bing |
| SRCHD, SRCHHPGUSR, SRCHUID, SRCHUSR | Advertising | Used by Bing Search for tracking preferences. | Bing Ads |
| ln_or | Advertising | Used to determine if Oribi analytics can be carried out on a specific domain. | |
| DV, 1P_JAR | Advertising | Used to provide ad delivery or retargeting. | |
| bscookie | Advertising | Used for remembering that a logged in user is verified by two factor authentication. | |
| _gcl_gs | Advertising | Used to attribute interactions on the website to Google ads within a single session. | |
| AnalyticsSyncHistory | Advertising | Used to store information about the time a sync took place with the lms_analytics cookie. | |
| UserMatchHistory | Advertising | LinkedIn Ads ID syncing. | |
| test_cookie | Advertising | Used to check if the user’s browser supports cookies. | DoubleClick (Google) |
| NID, DVY, AECA, SOCS, IDE, AEC | Advertising | Used to store user preferences and track ad performance. |
For more information about the processing of personal data, read our Privacy Policy.
For further questions, contact us.
Last updated: 12 February 2025