The power of Automation, with a little help from a friend (you!)

Published Date: 7 August 2019

Most companies have time consuming, manual tasks that require repeating the same steps again and again. With modern technologies available, a great deal of these tasks can be automated. However, despite the obvious advantages of automation, there are numbers of companies that continue to resist applying it to their systems. Either because they prefer to continue executing their processes in the traditional way; or because they think that automating implies making complex changes in their infrastructure. 

It is often overseen that the real strength of automation doesn’t lie exclusively in the automation tool itself but also in the synergy between the automation tool and the human. This connection is what can help raise the quality of a business performance.


Not just a tool

As human beings, we develop and adopt sets of habits and routines. We find comfort and predicted security within them. The automation tool is often categorized as a modern problem-solver that makes human labour redundant. But with automation lies an opportunity for human employees to release the resources that have always been given for manual tasks and add new value to the company as well as its customers.


Show me the value 

This is especially true in the accounting industry. Where some manual tasks, such as typing data entry in contracts, do not require all of an accountant’s professional skills and knowledge. By leaving these tasks to digital tools, the accountant can provide clients with a full extent of their professional skills. For example the accountant traditionally looks “back in time” to make their clients’ accounts compliant. Now the accountant can direct more attention to the future to view their clients’ needs in a different light. Being the client, this means the accountant turns into a whole new resource. Moreover, time is saved as the personal meeting is no longer required when signing.


The Transformation of Automation

In conclusion, automation does not only transform the specific task and how it fits into an accountant’s workflow but it also contributes to transforming the responsibilities and opportunities by opening up new areas for the accountant and for the client.

Most importantly, automation and digitalization doesn’t eradicate the need for qualified, human professionals. Instead, they create new fields of opportunity for the professionals are already well-equipped to accommodate and shape to fit their own and their clients’ businesses.