Cookies Policy

We use cookies to provide you with the best user experience on our website. Our Cookies Policy explains what cookies are, why we use them, and how you can manage your preferences according to your rights.

This website, owned and operated by Penneo A/S (hereinafter “Penneo”, “we”, “us”, “our”), uses cookies and similar technologies to improve navigation efficiency, perform analytics, remember website preferences, and generally enhance the user experience.

We care about making our users feel safe when they choose Penneo – and this also applies to our website’s visitors. We want to provide you with transparent information about the data we collect, how we process it, and which choices you can make.


What are cookies?​

Cookies are small text files placed on your computer or mobile device when you visit a website. These small pieces of data usually consist of alphanumeric information that uniquely identifies your device so that it can be “recognized” when you revisit the same website.

Cookies are designed to improve the user experience by recording their browsing activity (such as the buttons clicked) and “remembering” the actions performed (such as the information entered into form fields).

Every time you visit a website, you will be asked to accept or reject cookies, meaning express your consent on whether you wish to authorize the website to remember your preferences (such as preferred language, login credentials, pages visited in the past, etc.) for a certain period of time. That way, you won’t have to re-enter them when browsing around different pages of the website during the same visit.

Cookies are stored in a file located in your web browser (often called “Cookies”).


Are there different types of cookies?​

Some cookies are needed in order for certain web pages to function. When cookies are strictly necessary for the website to operate, they cannot be switched off, and the law does not require the website owner to ask for the user’s permission. For all other types of cookies (analytics, marketing, etc.), the user’s content must be explicitly expressed and can be withdrawn at any time.

Cookies set by the website owner (in this case, Penneo A/S) are called first-party cookies. Besides, a website might use external services, which install their own cookies, called third-party cookies.


How long are cookies being stored?​

The duration of the cookies retention depends on their type:

  • Some cookies are only stored for a short period of time, which can be your visit to the website. They are called session cookies and are automatically deleted after you end your visit (when the connection to the website is interrupted).
  • Other cookies are not deleted when you quit your browser. They are called persistent cookies and remain stored on your computer until their expiration date (or until you delete them manually via your browser settings).

The storage period of each cookie we use on our website is indicated in the cookie overview below.


Why do we use cookies?​

We use cookies to store visitors’ preferences, keep our website operational, and gather analytics data about visitors’ behavior.


Functional cookies​

These cookies enable the website to remember visitors’ preferences, such as:

  • if you have agreed to (or refused) this website’s cookies policy, as well as which categories of cookies you have expressed your consent for;
  • your language preference or the country visit the website from, to let us provide you with content in your preferred language without having to ask you each time you visit our website;
  • authentication credentials, like log-in method and contact information (only to enable product usage for customers or Support inquiries).


Analytics cookies​

We use these cookies for purely internal research on the website’s performance and measure traffic. Examples of this information are:

  • the pages you visited on our website;
  • the time and date of the visit;
  • the webpages you reached our website from.

These cookies simply assess how you interact with our website as an anonymous user. The data collected does not identify you personally, it only tells us about your web browser and settings, operating system, internet connection, screen resolution and settings. None of this information can lead us to identify the person who is visiting the website.

Analytics cookies merely enable us to track and target our users’ interests to gain insights on how we can improve their experience (for example, by testing different versions of our website to see which particular features or content users prefer). The data collected can also be used to generate anonymized statistics about the browsing interaction on our website.

Performance cookies are only used in case you have given your consent to their collection and processing.


Advertising cookies​

These cookies track your online activity across websites and online platforms and help deliver tailored targeted advertising. For instance, we use such cookies to:

  • show you relevant advertising on social media platforms (or other websites) you visit;
  • measure the effectiveness of our advertising campaigns.

This data is not shared with any third parties or used for any other purpose. We recommend allowing these functions to get the most out of your experience. However, you are always free to refuse these types of cookies or withdraw the consent previously expressed via the cookie banner on the first page you visit.

Advertisement cookies are only enabled after you have given explicit consent.


What cookies do we use?

Name Type Purpose Provider
tracking-preferences Functional Used to store a user’s state regarding their cookies choices. Penneo
wp-wpml_current_language Functional Stores the current language. This cookie is enabled by default on sites that use the Language filtering for AJAX operations feature. Penneo
visitor_id(accountid)-hash Analytics The visitor hash cookie contains the account ID and stores a unique hash. For example, the cookie name visitor_id12345-hash stores the hash "XXXXXXXXXXXXXXXX", and the account ID is 12345. This cookie is a security measure to make sure that a malicious user can’t fake a visitor and access corresponding prospect information. Penneo
visitor_id(accountid) Analytics The visitor cookie includes a unique visitor ID and the unique identifier for your business unit. For example, the cookie name visitor_id12345 stores the visitor ID 1010101010. The account identifier, 12345, makes sure that the visitor is tracked on the correct business unit. The visitor value is the visitor_id in your business unit. Penneo
ajs_anonymous_id Analytics Used to track whether a user has previously visited our website. Penneo
_clck Analytics Cookie used by Microsoft Clarity to store a unique user ID. Microsoft Clarity
lpv Analytics Used to keep us from tracking multiple page views on a single asset over a 30-minute session. For example, if a visitor reloads a landing page several times over a 30-minute period, this cookie keeps each reload from being tracked as a page view. Penneo
ln_or Advertising Used to determine if Oribi analytics can be carried out on a specific domain. LinkedIn
MUID Advertising This is a Microsoft cookie that contains a GUID assigned to your browser. It gets set when you interact with a Microsoft property, including a UET beacon call or a visit to a Microsoft property through the browser. Bing
DV, 1P_JAR Advertising Used to provide ad delivery or retargeting. Google
lidc Advertising To facilitate data center selection. LinkedIn
bscookie Advertising Used for remembering that a logged in user is verified by two factor authentication. LinkedIn
_uetvid Advertising UET assigns this unique, anonymized visitor ID, representing a unique visitor. UET stores this data in a first-party cookie. Penneo
_gcl_au Advertising Used to store and track conversions. Penneo
_fbp Advertising Used to distinguish and keep track of your unique users. Penneo
_uetsid Advertising This contains the session ID for a unique session on the site. Penneo
_uetsid Advertising This contains the session ID for a unique session on the site. Penneo
bcookie Advertising Browser Identifier cookie to uniquely identify devices accessing LinkedIn to detect abuse on the platform. LinkedIn
AnalyticsSyncHistory Advertising Used to store information about the time a sync took place with the lms_analytics cookie. LinkedIn
UserMatchHistory Advertising LinkedIn Ads ID syncing. LinkedIn
li_gc Advertising Used to store consent of guests regarding the use of cookies for non-essential purposes. LinkedIn
test_cookie Advertising Used to check if the user's browser supports cookies. Google
IDE Advertising Used to provide ad delivery or retargeting. Google
NID Advertising Used to remember your preferences and other information, such as your preferred language, how many results you prefer to have shown on a search results page. Google
IDE Advertising Used to show Google ads on non-Google sites. Google
CONSENT, SOCS Advertising Used to store a user’s state regarding their cookies choices. Google
AEC Advertising Used to ensure that requests within a browsing session are made by the user, and not by other sites. These cookies prevent malicious sites from acting on behalf of a user without that user’s knowledge. Google
NID Advertising Used on YouTube, for analytics. Google
lang Advertising Used to remember a user's language setting to ensure displays in the language selected by the user in their settings. LinkedIn
CLID Analytics This cookie is installed by Microsoft Clarity and stores information about how visitors use the website. The cookie contributes to the creation of an analysis report. The data collection includes numbers of visitors, where they visit the website from and pages visited on the website. Microsoft Clarity
li_sugr Advertising This cookie is used to store and track a visitor's identity. LinkedIn
_vwo_uuid_v2 Analytics This cookie calculates unique traffic on a website. Visual Website Optimizer
SRM_B Advertising This cookie identifies unique web browsers visiting Microsoft sites. These cookies are used for advertising, site analytics, and other operational purposes. Microsoft Advertising
MR Advertising This cookie is used to collect data for analytics and advertising targeting to enhance user experiences by showing more relevant ads. Microsoft Advertising
SM Analytics This cookie is used by embedded Microsoft Clarity scripts for heatmap and session recording purposes. Microsoft Clarity
ANONCHK Advertising This cookie is used to store a user's session ID and also to verify the clicks from ads on the Bing search engine. The cookie is part of the analytics and tracking features provided by Microsoft Clarity, aiming at improving user experience and ad targeting. Microsoft Clarity
_clsk Analytics Its primary function is to store and collect pageviews to compile them into a single Clarity session recording, thereby creating valuable insights for the site owner or manager. Microsoft Clarity
ajs_user_id Analytics Cookie set by Segment, as part of their Analytics.js library. It is used to track visitor usage, events, target marketing, and can also measure application performance and stability. This cookie helps in identifying unique users across sessions to provide a consistent experience and to collect analytics data. Segment
elementor Functional The cookie is used by the Elementor WordPress plugin to store performed actions on the website. Elementor
VISITOR_INFO1_LIVE Advertising It is used primarily for tracking purposes, to provide ad delivery or retargeting, and to store and track the identities of visitors along with their interactions. This cookie collects data about user preferences, playing a significant role in enhancing the user experience on YouTube by personalizing content and ads. YouTube
YSC Advertising The cookie is used to track views of embedded videos on YouTube pages. YouTube


How to manage cookies settings when visiting our website

When visiting our website, you will be prompted to submit your preferences via the cookie banner popping-up on your screen, and we will save your cookies’ choices. You are entirely free to choose which category of cookies we can place. You can either accept the necessary cookies only or opt-in and agree to functional, performance, analytics, and marketing cookies.

Your choice will not affect your ability to access our website. Still, limited cookies might impact the way our website functions are presented to you.

If you want to adjust your preferences related to the cookies being used, you can either use the button below or edit your cookie list in your browser’s settings.

If you use multiple devices (e.g., computer, smartphone, or tablet) to visit our website, please note you will have to configure your cookie preferences on each device separately, in case your device is used by multiple individuals, please take into account that someone else might have changed the cookie settings you prefer. Using you (personal) user or browsing profile, including your personal cookie preferences, can limit this risk.


For more information about how we collect and process personal data, please refer to our Privacy Policy.

If you are looking for additional information or have any questions, please do not hesitate to contact us.

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