Cookies Policy

We use cookies to provide you with the best user experience on our website. Our Cookies Policy explains what cookies are, why we use them, and how you can manage your preferences according to your rights.

Cookies policy

This website, owned and operated by Penneo A/S (hereinafter “Penneo”, “we”, “us”, “our”), uses cookies and similar technologies to improve navigation efficiency, perform analytics, remember website preferences, and generally enhance the user experience.

We care about making our users feel safe when they choose Penneo - and this also applies to our website's visitors. We want to provide you with transparent information about the data we collect, how we process it, and which choices you can make.

What are cookies?

Cookies are small text files placed on your computer or mobile device when you visit a website. These small pieces of data usually consist of alphanumeric information that uniquely identifies your device so that it can be “recognized” when you revisit the same website.

Cookies are designed to improve the user experience by recording their browsing activity (such as the buttons clicked) and “remembering” the actions performed (such as the information entered into form fields).

Every time you visit a website, you will be asked to accept or reject cookies, meaning express your consent on whether you wish to authorize the website to remember your preferences (such as preferred language, login credentials, pages visited in the past, etc.) for a certain period of time. That way, you won’t have to re-enter them when browsing around different pages of the website during the same visit.

Cookies are stored in a file located in your web browser (often called “Cookies”).

Are there different types of cookies?

Some cookies are needed in order for certain web pages to function. When cookies are strictly necessary for the website to operate, they cannot be switched off, and the law does not require the website owner to ask for the user’s permission. For all other types of cookies (analytics, marketing, etc.), the user’s content must be explicitly expressed and can be withdrawn at any time.

Cookies set by the website owner (in this case, Penneo A/S) are called first-party cookies. Besides, a website might use external services, which install their own cookies, called third-party cookies.

How long are cookies being stored?

The duration of the cookies retention depends on their type:

Some cookies are only stored for a short period of time, which can be your visit to the website. They are called session cookies and are automatically deleted after you end your visit (when the connection to the website is interrupted).

Other cookies are not deleted when you quit your browser. They are called persistent cookies and remain stored on your computer until their expiration date (or until you delete them manually via your browser settings).

The storage period of each cookie we use on our website is indicated in the cookie overview below.

Why do we use cookies?

We use cookies to store visitors’ preferences, keep our website operational, and gather analytics data about visitors’ behavior.

Functional cookies

These cookies enable the website to remember visitors’ preferences, such as:

if you have agreed to (or refused) this website’s cookies policy, as well as which categories of cookies you have expressed your consent for;

your language preference or the country visit the website from, to let us provide you with content in your preferred language without having to ask you each time you visit our website;

authentication credentials, like log-in method and contact information (only to enable product usage for customers or Support inquiries).

Analytics cookies

We use these cookies for purely internal research on the website’s performance and measure traffic. Examples of this information are:

the pages you visited on our website;

the time and date of the visit;

the webpages you reached our website from.

These cookies simply assess how you interact with our website as an anonymous user. The data collected does not identify you personally, it only tells us about your web browser and settings, operating system, internet connection, screen resolution and settings. None of this information can lead us to identify the person who is visiting the website.

Analytics cookies merely enable us to track and target our users’ interests to gain insights on how we can improve their experience (for example, by testing different versions of our website to see which particular features or content users prefer). The data collected can also be used to generate anonymized statistics about the browsing interaction on our website.

Performance cookies are only used in case you have given your consent to their collection and processing.

Marketing cookies

These cookies track your online activity across websites and online platforms and help deliver tailored targeted advertising. For instance, we use such cookies to:

show you relevant advertising on social media platforms (or other websites) you visit;

measure the effectiveness of our advertising campaigns.

Advertisement cookies are only enabled after you have given explicit consent.

What cookies do we use?

Leadfeeder

Marketing/Tracking

Usage

We use Leadfeeder for advertising.

Sharing data

For more information, please read the Leadfeeder Privacy Statement.

Marketing/Tracking

Name
_lfa_*
Expiration
2 years
Function
Store and track audience reach

Google Analytics

Statistics (anonymous), Purpose pending investigation

Usage

We use Google Analytics for website statistics.

Sharing data

For more information, please read the Google Analytics Privacy Statement.

Statistics (anonymous)

Name
_ga
Expiration
2 years
Function
Count and track pageviews
Name
_gid
Expiration
1 day
Function
Count and track pageviews
Name
_ga_*
Expiration
1 year
Function
Store anonymized statistics

Purpose pending investigation

Name
_gac_UA-*
Expiration
Function

Facebook

Marketing/Tracking, Functional

Usage

We use Facebook for display of recent social posts and/or social share buttons.

Sharing data

For more information, please read the Facebook Privacy Statement.

Marketing/Tracking

Name
_fbp
Expiration
3 months
Function
Store and track visits across websites
Name
actppresence
Expiration
1 year
Function
Manage ad display frequency
Name
_fbc
Expiration
2 years
Function
Store last visit
Name
fbm*
Expiration
1 year
Function
Store account details
Name
xs
Expiration
3 months
Function
Store a unique session ID
Name
fr
Expiration
3 months
Function
Enable ad delivery or retargeting
Name
datr
Expiration
2 years
Function
Provide fraud prevention
Name
sb
Expiration
2 years
Function
Store browser details
Name
*_fbm_
Expiration
1 year
Function
Store account details

Functional

Name
wd
Expiration
1 week
Function
Determine screen resolution
Name
act
Expiration
90 days
Function
Keep users logged in
Name
c_user
Expiration
90 days
Function
Store a unique user ID
Name
csm
Expiration
90 days
Function
Provide fraud prevention
Name
presence
Expiration
session
Function
Store and track if the browser tab is active

WPML

Functional

Usage

We use WPML for locale management.

Sharing data

This data is not shared with third parties.

Functional

Name
wp-wpml_current_language
Expiration
1 day
Function
Store language settings

Google Tag Manager

Functional, Marketing/Tracking

Usage

We use Google Tag Manager for website statistics.

Sharing data

For more information, please read the Google Tag Manager Privacy Statement.

Functional

Name
_gat_UA-*
Expiration
session
Function
Provide functions across pages
Name
_uetsid_exp
Expiration
persistent
Function
Provide functions across pages
Name
_uetvid_exp
Expiration
persistent
Function
Provide functions across pages

Marketing/Tracking

Name
_uetvid
Expiration
16 days
Function
Store and track visits across websites
Name
_uetsid
Expiration
1 day
Function
Store and track visits across websites

Google Fonts

Marketing/Tracking

Usage

We use Google Fonts for display of webfonts.

Sharing data

For more information, please read the Google Fonts Privacy Statement.

Marketing/Tracking

Name
Google Fonts API
Expiration
none
Function
Request user IP address

Google Maps

Marketing/Tracking

Usage

We use Google Maps for maps display.

Sharing data

For more information, please read the Google Maps Privacy Statement.

Marketing/Tracking

Name
Google Maps API
Expiration
none
Function
Request user IP address

YouTube

Marketing/Tracking, Functional, Statistics

Usage

We use YouTube for video display.

Sharing data

For more information, please read the YouTube Privacy Statement.

Marketing/Tracking

Name
GPS
Expiration
session
Function
Store location data

Functional

Name
VISITOR_INFO1_LIVE
Expiration
6 months
Function
Estimate bandwidth

Statistics

Name
YSC
Expiration
session
Function
Store a unique user ID
Name
PREF
Expiration
1 year
Function
Store and track visits across websites

AddToAny

Functional, Purpose pending investigation

Usage

We use AddToAny for display of recent social posts and/or social share buttons.

Sharing data

For more information, please read the AddToAny Privacy Statement.

Functional

Name
__cfduid
Expiration
30 days
Function

Purpose pending investigation

Name
uvc
Expiration
Function

AddThis

Marketing/Tracking, Statistics, Purpose pending investigation

Usage

We use AddThis for providing social share buttons.

Sharing data

For more information, please read the AddThis Privacy Statement.

Marketing/Tracking

Name
uvc
Expiration
13 months
Function
Store and track visits across websites
Name
ouid
Expiration
1 year
Function
Store a unique user ID
Name
na_id
Expiration
1 year
Function
Store the user's usage history
Name
loc
Expiration
13 months
Function
Store location data
Name
cw_id
Expiration
1 month
Function
Store the user's usage history

Statistics

Name
UID
Expiration
1 year
Function

Purpose pending investigation

Name
at-lojson-cache-ra-*
Expiration
persistent
Function
Name
na_tc
Expiration
Function
Name
mus
Expiration
1 year
Function
Name
uit
Expiration
Function
Name
psc
Expiration
Function
Name
at-rand
Expiration
persistent
Function
Name
at-lojson-cache-wp-*
Expiration
persistent
Function
Name
_at.cww
Expiration
Function
Name
__atssc
Expiration
Function
Name
__atuvc
Expiration
13 months
Function
Store performed actions on the website
Name
__atuvs
Expiration
1 year
Function

Twitter

Functional, Marketing/Tracking

Usage

We use Twitter for display of recent social posts and/or social share buttons.

Sharing data

For more information, please read the Twitter Privacy Statement.

Functional

Name
local_storage_support_test
Expiration
persistent
Function
Load balancing functionality

Marketing/Tracking

Name
metrics_token
Expiration
persistent
Function
Store if the user has seen embedded content

LinkedIn

Marketing/Tracking, Functional, Purpose pending investigation

Usage

We use LinkedIn for display of recent social posts and/or social share buttons.

Sharing data

For more information, please read the LinkedIn Privacy Statement.

Marketing/Tracking

Name
bcookie
Expiration
2 years
Function
Store browser details
Name
li-oatml
Expiration
1 month
Function
Enable ad delivery or retargeting
Name
li_sugr
Expiration
3 months
Function
Store browser details
Name
UserMatchHistory
Expiration
30 days
Function
Enable ad delivery or retargeting
Name
lidc
Expiration
1 day
Function
Store performed actions on the website
Name
bscookie
Expiration
2 years
Function
Store performed actions on the website
Name
X-LI-IDC
Expiration
session
Function
Provide functions across pages

Functional

Name
BizographicsOptOut
Expiration
10 years
Function
Store privacy preferences

Purpose pending investigation

Name
linkedin_oauth_*
Expiration
session
Function

WP Engine

Purpose pending investigation

Usage

We use WP Engine for website hosting.

Sharing data

For more information, please read the WP Engine Privacy Statement.

Purpose pending investigation

Name
rtk_gdpr_c
Expiration
session
Function
Name
rtkuuid
Expiration
session
Function
Name
rtk_gdpr_a
Expiration
session
Function
Name
rtk_p
Expiration
session
Function
Name
rtk_sid
Expiration
session
Function
Name
rtk_rps
Expiration
session
Function
Name
rtk_sat
Expiration
session
Function

Complianz

Functional

Usage

We use Complianz for cookie consent management.

Sharing data

This data is not shared with third parties. For more information, please read the Complianz Privacy Statement.

Functional

Name
complianz_policy_id
Expiration
365 days
Function
Store accepted cookie policy ID
Name
complianz_consent_status
Expiration
365 days
Function
Store cookie consent preferences
Name
cmplz_event_*
Expiration
365 days
Function
Store cookie consent preferences
Name
cmplz_marketing
Expiration
365 days
Function
Store cookie consent preferences

Google reCAPTCHA

Marketing/Tracking, Functional

Usage

We use Google reCAPTCHA for spam prevention.

Sharing data

For more information, please read the Google reCAPTCHA Privacy Statement.

Marketing/Tracking

Name
rc::c
Expiration
session
Function
Filter requests from bots
Name
rc::b
Expiration
session
Function
Filter requests from bots
Name
rc::a
Expiration
persistent
Function
Filter requests from bots

Functional

Name
_grecaptcha
Expiration
session
Function
Provide spam protection

Pipedrive

Purpose pending investigation

Usage

We use Pipedrive for Customer Relations Management.

Sharing data

For more information, please read the Pipedrive Privacy Statement.

Purpose pending investigation

Name
pipedriveLeadboosterIsChatOpen_*
Expiration
Function
Name
pipedriveLeadboosterHasChatBeenOpened_*
Expiration
Function

Intercom Messenger

Functional

Usage

We use Intercom Messenger for chat support.

Sharing data

For more information, please read the Intercom Messenger Privacy Statement.

Functional

Name
intercom-session-*
Expiration
1 week
Function

Instagram

Purpose pending investigation

Usage

We use Instagram for display of recent social posts and/or social share buttons.

Sharing data

For more information, please read the Instagram Privacy Statement.

Purpose pending investigation

Name
actppresence
Expiration
Function

Miscellaneous

Functional, Funktionel, Purpose pending investigation, Marketing/Tracking

Usage

Sharing data

Sharing of data is pending investigation

Functional

Name
_lfa_expiry
Expiration
persistent
Function
Keep users logged in
Name
_lfa
Expiration
persistent
Function
Keep users logged in
Name
sppainnneov2
Expiration
persistent
Function
Keep users logged in
Name
8189651345f912e4b7bbcb293982307
Expiration
2 years
Function
Store performed actions on the website
Name
_clsk
Expiration
persistent
Function
Keep users logged in
Name
_clck
Expiration
persistent
Function
Keep users logged in
Name
_uetmsclkid
Expiration
persistent
Function
Keep users logged in
Name
_uetmsclkid_exp
Expiration
persistent
Function
Keep users logged in
Name
11876723715c32ce8fab86e150543000
Expiration
2 years
Function
Store performed actions on the website
Name
6091261325fb7226927c41809993700
Expiration
2 years
Function
Store performed actions on the website
Name
21288804775c32ce95510c4669117233
Expiration
2 years
Function
Store performed actions on the website
Name
8326683845fb74cfb8ca54972126229
Expiration
persistent
Function
Store performed actions on the website
Name
3079648455c32cec42c837277230975
Expiration
persistent
Function
Store performed actions on the website
Name
8446226495fc9ee94b0b9b367889822
Expiration
persistent
Function
Store performed actions on the website
Name
15082217525fb74eac57932636740184
Expiration
2 years
Function
Store performed actions on the website
Name
6727456025c32fa5c3647b390947507
Expiration
2 years
Function
Store performed actions on the website
Name
18658284975e9421b7b1716458708799
Expiration
2 years
Function
Store performed actions on the website
Name
17361067045fbb7a873b7a5909739358
Expiration
2 years
Function
Store performed actions on the website
Name
5710528235c32fa2a9f753906826869
Expiration
2 years
Function
Store performed actions on the website
Name
15766459225fbb94af9442b285850800
Expiration
2 years
Function
Store performed actions on the website
Name
3302955385fd72c90c969c285987314
Expiration
2 years
Function
Store performed actions on the website
Name
15961820785fd72d630b20f875520029
Expiration
2 years
Function
Store performed actions on the website
Name
18984980375c32fa6908867907987621
Expiration
2 years
Function
Store performed actions on the website
Name
5845039446022c285e4a5d413405235
Expiration
persistent
Function
Store performed actions on the website
Name
undefined
Expiration
persistent
Function
Keep users logged in
Name
vqa_vid
Expiration
persistent
Function
Keep users logged in
Name
vq_initial_source
Expiration
persistent
Function
Keep users logged in
Name
vq_utm_source
Expiration
persistent
Function
Keep users logged in
Name
vq_utm_term
Expiration
persistent
Function
Keep users logged in
Name
vq_utm_medium
Expiration
persistent
Function
Keep users logged in
Name
_cltk
Expiration
persistent
Function
Store and track visits across websites
Name
spcid
Expiration
session
Function
Provide functions across pages

Funktionel

Name
visitor_id*
Expiration
persistent
Function
Keep users logged in
Name
visitor_id*-hash
Expiration
persistent
Function
Keep users logged in
Name
vqidu
Expiration
365 dager
Function
Keep users logged in
Name
vqidd
Expiration
365 dager
Function
Keep users logged in
Name
autoptimize_feed
Expiration
persistent
Function
Keep users logged in

Purpose pending investigation

Name
amplitude_id_*
Expiration
Function
Name
wp-*
Expiration
Function
Name
18868468065c32f151b6191901246836
Expiration
Function
Name
7108196555c4aace05ec28097790478
Expiration
Function
Name
5015678045e153a0fcfa88543959161
Expiration
Function
Name
14426144515c32e69ce0987152393857
Expiration
Function
Name
2204658605e15384317bf1405129737
Expiration
Function
Name
17292195885c3c61eb4dd43997158250
Expiration
Function
Name
11836922405c2dbc68a6c3c320295173
Expiration
Function
Name
5207535395c32f831c3a2b633661040
Expiration
Function
Name
8407198405c32f17209dfe338915552
Expiration
Function
Name
15339233955c32e6b573976578315843
Expiration
Function
Name
42144945e4bbc43b1cb9505557820
Expiration
Function
Name
3204583745c2dca085388e662547859
Expiration
Function
Name
10545601495e4bb8667a813492037544
Expiration
Function
Name
16659889195e4bbc2eb6b8a664757875
Expiration
Function
Name
11117651095e4bbbf7102b2887474503
Expiration
Function
Name
8686519315e4bbbcaba550499743192
Expiration
Function
Name
14508828245f100572a6199061803191
Expiration
Function
Name
_plantrack
Expiration
Function
Name
9662279075c3586e566c54799089003
Expiration
Function
Name
419793205f85ce8cd1b05249897227
Expiration
Function
Name
5265930405e12fb082d1f5784615678
Expiration
Function
Name
2273811835f86c3778ccde285481697
Expiration
Function
Name
5878337535f86ad282cea3877614251
Expiration
Function
Name
19574952545f86c436cd045853369750
Expiration
Function
Name
3191666315f86ad1f12aeb861358147
Expiration
Function
Name
1342534535f86c42ed731a759806637
Expiration
Function
Name
14131900515f85bb929c4e1505132314
Expiration
Function
Name
panels_clipboard_*
Expiration
Function
Name
4239546175c19ac4a48899237436049
Expiration
Function
Name
3234377465c33016558717416161290
Expiration
Function
Name
3995880665f912287317bb224738987
Expiration
Function
Name
12915740505f912f5f3bdcf021683885
Expiration
Function
Name
13370023565c1310e564b5b875287180
Expiration
Function
Name
14713893085f912815a2435423777846
Expiration
Function
Name
16448891145e265e7e1b001059862485
Expiration
Function
Name
21389263105e265e87be2c7437360151
Expiration
Function
Name
7669058886017c26330846539531022
Expiration
Function
Name
613103832601ba900d2aba881261441
Expiration
Function
Name
10159173706017c3c7bce2b791566001
Expiration
Function
Name
27807823360214b4d8bf74754148703
Expiration
Function
Name
803227358601ba8b717664489056773
Expiration
Function
Name
53323209601ba901c259e624170254
Expiration
Function
Name
15972051626017c4b3e8443121948551
Expiration
Function
Name
3802714676017c4bf8b64d432214154
Expiration
Function
Name
10231629335dad8fead7696018088422
Expiration
Function
Name
12507349586017c4d518b9f573461890
Expiration
Function
Name
12921952706017c3b6c12b4831545838
Expiration
Function
Name
139869876017c4d1c0e1c294299833
Expiration
Function
Name
12316253036017c58410eb5015159037
Expiration
Function
Name
15359625876017c56f09b1d979692350
Expiration
Function
Name
20271111296021552a1640c131631730
Expiration
Function
Name
12734362476017f49338255793726423
Expiration
Function
Name
18418396706017c8ba0b403070823106
Expiration
Function
Name
341614350602279f0231e8238390048
Expiration
Function
Name
1602155895601276df0a374878995217
Expiration
Function
Name
677388193602279c94d408667247994
Expiration
Function
Name
9783117836017f6198b0e9849904622
Expiration
Function
Name
1321742770602279fd4af2d865119634
Expiration
Function
Name
77660901160127b207294a833091652
Expiration
Function
Name
5492865316018b5868389c863694380
Expiration
Function
Name
13916798096018abc153b6a885741422
Expiration
Function
Name
4454583816017cf63dfc34518486845
Expiration
Function
Name
679842997601bbf9b73076393907032
Expiration
Function
Name
509900985601bbfe482cda532265747
Expiration
Function
Name
4400750755e60688c5041e229847109
Expiration
Function
Name
65798471602cd639b205c872172497
Expiration
Function
Name
280149489602cd77e95f53665573577
Expiration
Function
Name
intercom-id-*
Expiration
Function
Name
124110984760c30faa11fea980812264
Expiration
Function
Name
2430714685fb725406dea5786165392
Expiration
Function
Name
203628397760a24dd89d5d8887150759
Expiration
Function
Name
184643143460c89b1d4cb78493810350
Expiration
Function
Name
20770052675fb7248a2b5f6476201425
Expiration
Function
Name
54203446260c89b7276b64130001792
Expiration
Function
Name
17821371360c89bb3323a0859475736
Expiration
Function
Name
3464354145c19ab277aec1834106632
Expiration
Function
Name
59124604660c32840be4ba215565237
Expiration
Function
Name
20120013460c32bfe6ab70236058372
Expiration
Function
Name
5292361326079793e918ce192473140
Expiration
Function
Name
142192937560c32d7dd284a778233919
Expiration
Function
Name
71498104160c32c41d2666815299322
Expiration
Function
Name
189899370460c32c1b5aadf560211248
Expiration
Function
Name
35866410360c328f4d22bc315269949
Expiration
Function
Name
162541745560798d77ceb5f809361453
Expiration
Function
Name
36411053960c32bbb1ca40855000903
Expiration
Function
Name
145204605060c32c2dd64c3422064477
Expiration
Function
Name
12647741260c328cb4bbd4453720900
Expiration
Function
Name
12132588536079684c6a54d232353931
Expiration
Function
Name
146887634360798e3396d05278219310
Expiration
Function
Name
tablesorter-savesort
Expiration
Function
Name
139420604607044e865844701701545
Expiration
Function
Name
60288176860c3277f76143659550343
Expiration
Function
Name
1498463125f9120b18b274936219326
Expiration
Function
Name
120835171460cb36fec1206126763011
Expiration
Function
Name
1392289235f9a2d61b210b684124088
Expiration
Function
Name
1071146465f92704a89d25912005054
Expiration
Function
Name
36837352760cb36d50de36555861383
Expiration
Function
Name
47006128860cb36de6151b343681363
Expiration
Function
Name
112786587160cb372aade53913835997
Expiration
Function
Name
6606402165f926ff538f96551049976
Expiration
Function
Name
20729600835c19ab6944d87749933679
Expiration
Function
Name
178921358960cb3a662a86b850017105
Expiration
Function
Name
_gat
Expiration
Function
Name
wistia
Expiration
Function
Name
wistia-video-progress-oegnwrdag1
Expiration
Function
Name
loglevel
Expiration
Function
Name
12688145025c330956f28c7578266127
Expiration
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Name
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